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10th May 2022

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The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results


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Transform your organization using Agile principles with this proven framework 

The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization. 

The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include: 

  • Aligning the team on common goals 
  • Structuring the team for greater efficiency 
  • Implementing processes like Scrum and Kanban in marketing 
  • Validated Learning 
  • Adapting to Change 
  • Creating Remarkable Customer Experiences 

The Six Disciplines of Agile Marketing also discusses four shifts in beliefs and behaviors necessary to achieving an Agile transformation in marketing organizations. They include: 

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